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Strategies to impress your real estate client

The real estate market is increasingly big. In this scenario, those who have experience in the segment understand that the success of their activity depends, mainly, on good management. And good management is one that, among other things, knows how to attract and impress their real estate clients.
Therefore, it is essential for real estate agents to devise strategies in order to stand out and impress them.

Here are a few strategies on how to impress your real estate clients.


Communication is everything and it’s of extreme importance that a real estate agent starts off their relationship with their clients in the best way: with effective communication, earning, and building their trust.

Create a relationship

Maintaining a business relationship based on professionalism and earning the client’s loyalty is a vital strategy.

Some realtors miss out on great opportunities by not worrying about maintaining a relationship with their clients that have already bought a house because they believe that the client will not show interest in a new transaction anytime soon. This can undoubtedly affect results in a negative way, and the best realtors are those that build genuine relationships.

Developing a strong bond with clients is a great way to group a community of people who will stand by the realtor’s business, doing the traditional — but still efficient — “word of mouth” marketing.

A satisfied client recommends the service to all their acquaintances and, in times of highly demanding clients who are looking for information on the Internet, receiving an indication from someone they trust can make the world of difference.

Welcome them home

It’s very important that realtors understand the struggles of those who are moving to another city, state or simply another neighborhood. Two great strategies are offering clients an elaborate tour of the city and also helping them to network. Realtors should ask themselves which tips would they provide to clients buying a house in a particular area and what are the most impressive hot spots and attractions in the area that they could show their clients.

Another strategy is creating some material that is easy to access and understand, with images and important information about the area, showing your client local characteristics such as basic services, markets, hospitals, nightlife, shops, gyms, and leisure activities. It is the role of the real estate agent to be the eyes and the ears of the client. A good realtor should use their knowledge of the area and make themselves a go-to expert. Introduce clients to people the realtor knows in the community.

Clients will deeply appreciate a realtor who welcomes them to their new home. Simply leaving a welcome basket with a bottle of champagne or wine and a gift card to a local restaurant will create a huge positive impression on the newcomers.

Knowing the client’s profile is one of the main parameters for developing more efficient strategies and knowing how to impress clients. The best Sonoma County realtors are those with great knowledge and understanding of the area and those that have a lot of experience. For those who are looking for the best Santa Rosa real estate agents and looking for a great Petaluma realtor with all of these qualities, Brad Wilkinson is the one. He helps home-buyers throughout the entire process and with his great knowledge, experience, and unique skill set, he will help find the best home for the right price. Contact him today on 707.799.0455 or send an email to Brad(dotted)Wilkinson(at)cbnorcal(dotted)com.